This Little Goat is Stephanie Izard's brand of sauces, spices, and everything crunches inspired by flavors from her award-winning restaurants. The Iron Chef, Top Chef, and James Beard Award-winning chef approached us to help level-up her company's outward communications, refine its brand identity, and position the company more competitively in a very competitive market.
This resulted in a full website overhaul which better reflected the brand's identity and improved the consumer experience, a new automated email strategy to more effectively engage customers throughout the buying cycle, and an overall refinement of the company's language. I’ve served as the lead on all new creative since taking over the account, while also acting as the social media manager on a day-to-day basis. I also help lead all 360 marketing efforts for Stephanie Izard's personal brand as well as her various brand partnerships, which include Amex, Lexus, InstaBrand, and several others.